Illuminating the High-Speed Action
The production brief
Are you ready for an electrified experience? Get to relive our exhilarating journey at the Formula E Prix that took place at the Homestead-Miami Speedway! We were super thrilled to provide the truss structure and bathing the Hankook booth in entrancing lighting. The Hankook booth was a vibrant hub, enticing hundreds of visitors, pulsating with energy throughout the weekend.
Execution and result
We brought life to the booth with our expertly planned truss structure and LED lighting. Every element contributed to the immersive experience. Once the structure was complete, it gave an aural and visual feast, making every visitor feel like they were in the cockpit of a Formula E car. Our digital platform made it all simple, allowing us to focus on delivering a spectacle for the electric car enthusiast.
